Lifestyle TV, a CTV brand of Show Me Television, is a pioneering force in the streaming landscape. It offers an extensive array of content across popular platforms such as Roku, Amazon, and Google. Known for its diverse programming and commitment to quality viewing experiences, Lifestyle TV has become a household name among cord-cutters and streaming enthusiasts alike.
Challenge: As digital privacy norms evolve and user expectations around data transparency grow, Lifestyle TV sought to enhance its consent management process. The brand aimed to implement a consent screen solution that would comply with stringent privacy regulations and resonate with users across all streaming platforms, ultimately aiming to sustain and grow its revenue without compromising user experience.
Solution: API Automations collaborated with Lifestyle TV to develop and deploy a state-of-the-art consent management system tailored to the brand’s unique requirements. Our holistic solution focused on several key areas:
- Unified Consent Experience: Creating a consistent and engaging consent interface across Roku, Amazon, and Google platforms, aligning with Lifestyle TV‘s branding and user interface design principles.
- Optimization for High Acceptance: Utilizing A/B testing and data analytics to fine-tune the consent messaging and layout, aiming for the highest possible user acceptance rate.
- Seamless Integration and Compliance: Ensuring the consent solution seamlessly integrated with Lifestyle TV‘s existing systems while adhering to GDPR, CCPA, and other relevant privacy legislation.
Outcome: The results of the consent screen implementation exceeded expectations:
- Revenue Surge: Lifestyle TV witnessed an 8x increase in revenue following the rollout of the new consent management system, a testament to the solution’s effectiveness in maintaining user engagement and trust.
- Exceptional Acceptance Rate: The consent screen achieved a remarkable 90% acceptance rate, highlighting the user-friendly design and clear communication of user choices.
- Regulatory Success: Full compliance with international data privacy standards was achieved, reinforcing Lifestyle TV‘s reputation as a trusted and responsible content provider.
Future Endeavors: The success story of Lifestyle TV and API Automations is just the beginning. With ongoing advancements in data privacy and user experience optimization, our partnership continues to explore innovative ways to enhance viewer engagement and drive growth. Lifestyle TV remains at the forefront of the CTV industry, committed to delivering exceptional content within a trusted and user-centric viewing environment.
