RealSynq

What is it?

RealSynq is our newest data-enrichment offering, exclusively available through Leanback Digital, tapping into real-world datasets such as job cuts, weather shifts, corporate earnings, executive sentiment, sports, or e-gaming moments, to inform programmatic inventory in real-time.

Why does this matter?

Campaigns are only as smart as the signals they act upon. With RealSynq, we activate transactional, financial, weather, and corporate intent signals across our inventory to:

• Match moment
• Outperform blind targeting
• Predict need

What is a signal package?

We combine high-value data from commercial sources with managed ad requests to create unique and intent-rich “Signal Packages” that deliver unmatched performance across specialized verticals.

Why does this win?

Activate at the precise moment when players, titles, or platforms surge, weather events shift, teams upset or financial sentiment changes translating into campaign lift as intent spikes. Every impression gets smarter, every segment gets sharper and Hyper-Niche = Higher CPM.

Who should buy?

RealSynq is vertical-specific, intent-driven and highly valuable to direct brands and large agencies. Contact us for product access.