Marketplace Demand
For agencies, trading desks, analysts and compliance teams. Say what you need; the marketplace routes consented, source-attributed data to your warehouse, object store or programmatic stack, with every run recorded on your account.
Photo by Mayank Sehgal on Unsplash
Start from what you need.
Six needs account for most requests, and each is answered by a named product. Find yours; every product links straight to its live site.
You need a live index in your warehouse
Composite and price indexes computed from public filings and official statistics, delivered on their cadence with every figure's statistic, unit and period attached. PEPI is on the Snowflake Marketplace today.
You need records with provenance
Brokers, attorneys, title officers, investigators and compliance teams. Every fact names the filing it was read from and the date it was observed, so it can be verified before it is acted on.
You buy programmatic
Agencies, trading desks and brands. Audience and real-world signals are matched to supply in real time through RealSynq, with Leanback Digital as the exclusive programmatic vendor.
You need sports data you can license cleanly
Media, betting and analytics teams. A normalized multi-sport warehouse and API where each series carries its own storage, redistribution and model-training grants.
You need policy signals early
Strategy, public affairs and market teams. Structured signals from legislative, regulatory and administrative data, surfaced before the shift reaches the market.
You need a source across the catalog
15 categories, from Civic & Elections to Transportation, each source card stating its cadence, formats and status before you ask for it.
What is on offer, counted rather than claimed.
The product figures are the ones the research page shows, each with its source; the catalog figures are counts of the product registry and the schema. Nothing here is an estimate.
View as a table
| Category | Count |
|---|---|
| Indexes | 4 |
| Databases | 1 |
| Products | 2 |
| Partner platforms | 3 |
Product registry, components/site.js
How to read it
Indexes are the public face of the catalog: computed from public filings and official statistics, and the first thing a warehouse buyer takes. The database and the gated products are live too; their figures are reported to licensed users rather than published to the open web, and the portfolio says what each one needs at the door.
Partner platforms run on the same layer: we supply the data and the technology, and the partner owns the product.
Counted at build time from the product registry (components/site.js) and the marketplace vocabulary (lib/portal/vocab.js, literals from the schema migrations).
Signals in, performance out.
Access consented, curated datasets packaged for relevance and intent, shared securely across warehouse and programmatic environments.
Convert signals
Turn real-world and commercial signals into actionable, campaign-ready demand packages.
Reach every buyer
Support programmatic buyers, direct brands, agencies, and marketplace integrations.
Lift performance
Package data to improve relevance, intent, and campaign yield across inventory.
Outputs, delivery, and how packages are presented.
The marketplace runs on one schema. These are its terms for what a package is, where it can land, and what the portal shows you at every step.
Packages
- Catalog
- Curated sources across 15 categories (Civic & Elections, Climate & Environment, Defense & Security, Demographics and more), browsable in the portal after sign-in.
- Per source
- Every card states its cadence and formats up front (Daily · API · JSON, say), so you know what a package looks like before you ask for it. Cadence and coverage also carry their SDMX codes, frequency from SDMX:CL_FREQ(2.1) and area from SDMX:CL_AREA(2.0.1), the codelists the World Bank, IMF and OECD publish in.
- Status
- A source shows livebetaplanned before you request it; retired sources leave the catalog.
Delivery
- Destinations
- SnowflakeBigQueryRedshiftS3ProgrammaticWebhook
- Routing
- We store only a non-secret routing reference: an account locator, a dataset, a bucket, a URL. Credentials are exchanged out of band and never held here.
- Telemetry
- Rows, bytes and deliveries per 30 days, per destination, on your account. Each run is recorded as deliveredpartialfailed, and failures are surfaced, not averaged away.
Rights & access
- Entitlement
- Access is granted per source, per account, as an entitlement that is activesuspendedrevokedexpired. A revoked source can be requested again.
- Identity
- Buyers are KYC-verified before a request is reviewed: optional domestically, required internationally.
- Presentation
- The same source card, now reading You have accessRequested · awaiting review, and, once routed, the destination it flows to.
How access works
Request
Pick a source in the portal catalog and say how you will use it.
Review
We check the use against the source's license posture and consent basis.
Entitlement
An approval is an entitlement for that source on your account.
Destination
Configure where it lands: warehouse, object store, programmatic or webhook.
Delivery
Data flows on the source's cadence; telemetry for every run is on your account.
RealSynq: demand-side enrichment in real time.
RealSynq is a prominent example of demand-side enrichment built on this layer, connecting audience signals to programmatic supply with clean inputs, traceable logic, and measurable lift. Leanback Digital is the exclusive programmatic advertising vendor.
Explore RealSynq →Disclosure: API Automations’ chief executive also serves as Chief Data Officer at Leanback Digital.
Tell us which dataset or listing you need and we'll route entitlements from there. International participants complete identity verification first.
Access the marketplace.
Tell us what your campaigns need and we'll package consented, curated demand around it.