Marketplace Demand
Connect data and inventory to marketplace demand — turning real-world and commercial signals into actionable, campaign-ready packages.
Signals in, performance out.
Access consented, curated datasets packaged for relevance and intent — shared securely across warehouse and programmatic environments.
Convert signals
Turn real-world and commercial signals into actionable, campaign-ready demand packages.
Reach every buyer
Support programmatic buyers, direct brands, agencies, and marketplace integrations.
Lift performance
Package data to improve relevance, intent, and campaign yield across inventory.
Outputs, delivery, and how packages are presented.
The marketplace runs on one schema. These are its terms for what a package is, where it can land, and what the portal shows you at every step.
Packages
- Catalog
- Curated sources across 15 categories — Civic & Elections, Climate & Environment, Defense & Security, Demographics and more — browsable in the portal after sign-in.
- Per source
- Every card states its cadence and formats up front (Daily · API · JSON, say), so you know what a package looks like before you ask for it.
- Status
- A source shows livebetaplanned before you request it; retired sources leave the catalog.
Delivery
- Destinations
- SnowflakeBigQueryRedshiftS3ProgrammaticWebhook
- Routing
- We store only a non-secret routing reference — an account locator, a dataset, a bucket, a URL. Credentials are exchanged out of band and never held here.
- Telemetry
- Rows, bytes and deliveries per 30 days, per destination, on your account. Each run is recorded as deliveredpartialfailed, and failures are surfaced, not averaged away.
Rights & access
- Entitlement
- Access is granted per source, per account, as an entitlement that is activesuspendedrevokedexpired. A revoked source can be requested again.
- Identity
- Buyers are KYC-verified before a request is reviewed: optional domestically, required internationally.
- Presentation
- The same source card, now reading You have accessRequested — awaiting review — and, once routed, the destination it flows to.
How access works
Request
Pick a source in the portal catalog and say how you will use it.
Review
We check the use against the source's licence posture and consent basis.
Entitlement
An approval is an entitlement for that source on your account.
Destination
Configure where it lands — warehouse, object store, programmatic or webhook.
Delivery
Data flows on the source's cadence; telemetry for every run is on your account.
RealSynq — demand-side enrichment in real time.
RealSynq is a prominent example of demand-side enrichment built on this layer — connecting audience signals to programmatic supply with clean inputs, traceable logic, and measurable lift. Leanback Digital is the exclusive programmatic advertising vendor.
Explore RealSynq →Tell us which dataset or listing you need and we'll route entitlements from there. International participants complete identity verification first.
Access the marketplace.
Tell us what your campaigns need and we'll package consented, curated demand around it.