RealSynq Data Enrichment
What is it?
RealSynq is a data-enrichment offering available through Leanback Digital. It taps into real-world datasets such as job cuts, weather shifts, corporate earnings, executive sentiment, sports, and e-gaming moments to inform programmatic inventory in real time.
Why does this matter?
Campaigns are only as smart as the signals they act upon. RealSynq activates transactional, financial, weather, and corporate intent signals across inventory to:
- Match moments
- Outperform blind targeting
- Predict need
What is a signal package?
Signal Packages combine high-value data from commercial sources with managed ad requests to create intent-rich packages for specialized verticals.
Why does this win?
RealSynq activates at the exact moment when players, titles, platforms, weather events, teams, or financial-sentiment changes create intent spikes.
Who should buy?
RealSynq is positioned for direct brands and large agencies.